I chose to develop a professional site for my wix assignment. I found this assignment to be extremely beneficial. It allowed me to get to know the wix website and process for designing a website through this engine. I am use to designing websites using text wrangler in my web design class so this was a good opportunity for me to branch out and try a different program. I began the process by choosing a template. Once I chose a template I decided what pictures and content I would like for the website and uploaded it into the website. Overall, my website came out well. I think it reflects more of my career at Fisher and activities that have helped to shape me into the leader and professional I am. This is a good starting block website that I can use to inspire my other website assignment. This website hosts good information about me and ways to contact me. All in all, it enhances my online presence and allows me to put myself out there!
Possibly one of the trendiest, popular coffee chains, Starbucks, implemented a campaign to reach out to customers for their input and interaction. Starbucks released the “My Starbucks Idea” campaign to get feedback from their customers of ideas they have to improve Starbucks. In order to submit an idea, all that is required of the user is to log on to the Starbucks website and post the idea. Once the idea is posted it is public and other users are able to vote on the idea. Starbucks then looks into the ideas and implements a variety of ideas. Some ideas that have already been implemented since the campaign took flight are (Starbucks website):
- However-you-want-it Frappuccino is Officially Here May 4, 2010 by Jennifer K
- New Highly Energy-efficient LED Lighting Coming to a Starbucks near You April 26, 2010 by Sue Long
- Molasses Cookie Returns April 23 by sbx_mdro
- One Person Can Save Trees. Together we can Save Forests. April 12, 2010 by Heidi Durham
- Help us Develop a More Recyclable Coffee Cup – Join the Beta Cup Challenge April 2, 2010 by Sue Long
- Starbucks Card Mobile Payment Now Available at all Target® Starbucks Stores April 1, 2010 by Chuck Davidson
The idea behind this campaign honors the POST Method and the five objectives to apply to social media, which were articulated by Li and Bernoff authors of the Groundswell book. The POST method is an acronym for people, objectives, strategy, and technology. These four principles are important in creating a social media campaign (Lia and Bernoff, 67).
People: The “people” strategy poses the questions: what are your customers ready for (Lia and Bernoff, 67)? This question is imperative to understand how the demographic that the company is working with will respond to the social media. It would have been unwise if Starbucks was a fresh and new company that didn’t have much of a fan base to participate in the My Starbucks Idea campaign. The people that have already invested in the company wouldn’t have been ready to offer feedback and there wouldn’t have been a big following to vote. Because Starbucks is such a well-known company, that has a reputation of excellent customer service and the ability to adapt to its customers, the My Starbucks Idea campaign fit. It was wise and a good reflection of how well Starbucks knows it customers. If the people can’t invest the campaign will not go anywhere.
Objectives: The “objectives” strategy poses an important question, what are your goals? The company must have a goal or objective to works towards. Without the goal, it will not be able to create a functioning plan. There needs to be an outcome in mind. The My Starbucks Idea campaign had a goal of a stronger connection with the customer, ideas to improve Starbucks, and an online buzz. Through the My Starbucks Idea campaign, Starbucks was essentially given free business plans from their customers.
Strategy: The “strategy” component calls to question, how do you want your relationships with your customers to change (Lia and Bernoff, 68). This question could perhaps be the most important question. In order to develop the strategy there has to be a way to measure the change and goal. With the My Starbucks Idea campaign, Starbucks wanted a greater interaction with their customer. They wanted to establish the relationship that Starbuck was willing to hear what the customer had to say and implement it. Not only did Starbucks change their relationship with the customer, they created a collaborative environment between the customers to comment and vote about each idea, thus, providing a trusting relationship and building communication to further the brand.
Technology: The “technology” component asks the company, what applications should you build? This question allows the company to have a starting block to implement the strategy and objective. In the My Starbucks Idea campaign it was important to have an application that allowed any person to access with the internet. It was important to keep the technology simple in order for people of any age to access it and add to it. The My Starbucks Idea was an extension of the website; it was a simple page with simple instructions. It kept the brand holistic and continued the scheme of the website.
The five objectives to apply to social media are: listening, talking, energizing, supporting, and embracing (Lia and Bernoff, 68).
Listening: Listening is important to understand the customer and their needs; this can be through many different outlets, such as: surveys, focus groups, question and answer sessions, etc. (Lia and Bernoff, 69). My Starbuck Idea campaign uses the listening component to find out what the customer would like to see at Starbucks. The entire idea of the campaign revolves around listening to the customer to improve.
Talking: Talking is the way to spread messages about the company, through talking, posting, and interacting the customer will be more invested in the company. Starbucks does this by posting on the page what ideas they are working on. This shows the customer that they are taking into consideration what the customer has to say.
Energizing: The idea of energizing is that the social media promotes people to talk about the campaign verbally; therefore they show their excitement for the product. Starbucks does this by allowing others to comment on the ideas that start the conversation.
Supporting: Lia and Bernoff suggest to support the customer by providing help the customers support each other. Starbucks accomplishes this by allowing the customers to vote on each other’s ideas, therefore allowing them to support each other.
Embracing: In order to embrace customers it is important to allow them to help the company, for example: allow them to help with design, ask for their input, etc. Starbucks masters this task with the My Starbucks Idea campaign. This is usually the most challenging goal and it is suggested that it is used by companies that have succeeded in the other four. Since Starbucks has mastered the other four, they continue to embrace their customers by asking them what they want from Starbucks and implementing the ideas.
Kathryn’s digital story was touching and well put together. Her digital story was about the death of her grandfather. This sad topic was depicted well. Kathryn made a lot of good choices when producing her video. She incorporated live video of her with her grandfather when she was little, pictures of her grandfather, and the song Hallelujah. It contributed to the theme of the video because it was sad music that flowed nicely with the videos. Kathryn’s voice in the video gave her video life and a person behind the child. Kathryn did a great job depicted a sad day in her life and it was easy to see that this death greatly effected her.
The digital story I decided to tell was my experience with Teddi Dance for Love. I chose to not only allow the story to focus on me, but also the other members of my team. I wanted to show how this dance/fundraiser has an impact on the entire community. I brought the flip cam with me to Teddi and I would constantly shoot footage of the dance. When it came time to edit the video I wanted the video to show the different stages of the transformation that the dancers go through. It began with an introduction of Teddi and the mission of the dance; the video then proceeded to introduce the team Teddi’s Angels. It showed the excitement of the dancers in the beginning of the dance and it documented the dancers tiring out. Gary Mervis’ speech at the end of the dance was used as narration to show the final moments of the dance. His speech was moving and the video complemented his words. Teddi Dance for Love is very close to my heart and every year reminds me what is important in life.
I watched John Bezon’s video of Mike Carroll “One-handed clapping” and I could not stop laughing. I thought the video was put together very well and captured Mike’s talent of clapping with one hand. I really liked how when Mike was explaining what his talent is useful for the video would cut to him one-handed clapping while performing each task. The introduction to Mike is very good as well. The video was entertaining and the production of it was well put together. John did a great job capturing Mike’s talent and the video is definitely worth watching.
For the Video Profile assignment, I chose to work with Brett Vergara and showcase his talent of singing. Brett is a very talented singer and performer. In order to do his talent justice, I shot B-roll on my iPhone at a Measure 13 performance. I used this B-roll when he was talking about Measure 13 and for the end to showcase his interaction with the group. I taped all of this on my iPhone. The quality is decent and it captures his talent as well as his interview well. I edited this video in Final Cut Pro as opposed to iMovie. I am not as familiar with iMovie and I know Final Cut Pro from my past Video Production class. I used cross dissolves, credits, audio levels, and b-roll to make this video a success. I asked him questions and edited my voice out in order to aid in the flow of the video. I hope my audience will use this piece to appreciate Brett’s talent as well as learn more about Brett.
A classmate of mine, Brett Vergara, responded to Sir Ken Robinson’s “Changing Educational Paradigms” with a video that not only expressed the points that Brett agreed with but also Brett’s personal opinions and stories.
Brett’s video does a good job of captivating me from the beginning. He describes the chore of waking up early and memorizing information for exams to a tee. Brett’s voice is dynamic and the pictures included in his presentation complement his delivery. The facial expression depicted in his pictures flow with what he is saying.
Brett makes interesting points about education; my favorite point that he touched on was the importance of funding arts programs. He reflected on his personal experience with arts programs and how influential they were to his education. I agree that arts programs are overlooked and do need as much attention and funding.
Brett overall did a good job with his reflections. For the purposes of this assignment, his technical elements were well done. The only problem was towards the end when his picture disappeared and a white screen was displayed. This was not at the fault of Brett; there was a technical mishap. This assignment was well done and definitely completed the goals of the assignment.
To see Brett’s enhanced commentary,click here.
This project was beneficial to my learning because I was able to work with garage band more in depth. My goals for this project were to create a dynamic video/podcast. I tried to inflect and make my response interesting to the listener. I included background music in order to complement the podcast. I adjusted the levels so the music would not overpower my voice. Another goal I had was to effectively communicate my thoughts. I used examples from my own education in order to support my views. I used two photos in the video, a photo of me in the beginning and a photo of an SAT book. I originally wanted to include many photographs but I thought it took away from the podcast feel so I took out most images and left the SAT book picture because it was brought up during a good checkpoint in the podcast. I think that my podcast worked out well and conveyed my opinions on Sir Robinson’s video. I hope that my viewers will take away an enhanced outlook on these topics from my examples. My favorite piece of this project was the watching and listening to the video that Sir Robinson presented about the education system. I think he brought up strong controversial points that helped to stir discussion within our class. This is a topic I enjoy talking about so the ideas behind my podcast were not hard to think of.
Camp Good Days and Special Times is a not-for-profit organization that works to improve the lives of children and families that are affected by cancer. Camp Good Days and Special Time provide experiences to children through summer camp opportunities and other special events. The camp focuses on helping the children cope with cancer, and it provides the children with fun, memorable, encouraging experiences. Camp Good Days and Special Times residential camp is located on Keuka Lake. The camp is highly supported by the Rochester and Western New York region and is especially supported by St. John Fisher College.
According to Cognitive Surplus, a book written by Clay Shirky, there are several aspects to developing a strategy to achieve the organizations goals. The first is technology; technology aids in reaching out to those that can contribute or volunteer with the organization. It is important for the technology that Camp Good Days is using to be up to date and useful to their audience. According to Shirky, technology is an opportunity to surprise people and change their habits. Shirky states, “Given the right opportunities, humans will start behaving in new ways” (Shirky, 100). That opportunity is important for organizations, like Camp Good Days and Special Times, to take advantage of. With the new rapidly developing technology, Camp Good Days and Special Times can attract more donors and volunteers. Camp Good Days and Special Times does a commendable job in regards to their social media outlets, their Facebook and Twitter are booming and well used. Their website is up to date and is eye catching, it includes many links and information. In order to improve their technology usage I would suggest that they open a YouTube account and post regular videos about the cause as well as footage from the camp. There are videos incorporated on the website however the only way to access them is through their website, with a YouTube account these videos would be more accessible.
In chapter six, Dean Kaman, and entrepreneur and inventor, said, “In a free culture, you get what you celebrate” (Shirky, 176). This quote represents the value of civic value which can be directly correlated with cooperation. Cooperation requires the organization to reach out to other partners and collaborate. Camp Good Days and Special Times already cooperates with other organizations. An organization near and dear to Fisher’s heart is the Teddi Dance for Love 24-hour dance marathon. This marathon is sponsored and organized by St. John Fisher College students and the proceeds of the fundraiser are donated to Camp Good Days and Special Times. This cooperation is a good example of how to collaborate with the community. Camp Good Days and Special Times reaches out regularly to cooperate with the community, they provide a lot of exciting experiences for children. One of the outlets that the camp should reach out to is the American Cancer Society. If the camp were to cooperate and collaborate with the American Cancer Society, there is a good chance that the camp could use the American Cancer Society as a resource and an excellent publicity outlet.
Commons-Based Peer Production:
Chapter three highlights the third aspect, common-based peer production. According to Yochai Benkler, commons-based production is, “a term for systems that rely on voluntary contributions to operate” (Shirky, 78). A common-based peer production allows for the community to get involved through monetary donations as well as volunteering. It is important for Camp Good Days and Special Times to have both a solid community base in order to continue their mission. Camp Good Days has developed a sustainable and positive reputation in the community. The organization is a desirable one to be an active member of. The camp opens its doors to volunteer to be camp counselors and is constantly fundraising to send children to camp. A way for the camp to reach out to potential donors could potentially be through a well-made promotional video, showing the difference volunteers make in the children’s lives. The video should include testimonies from the children as well as volunteers. Another idea gain voluntary contributions, is through a phone-a-thon. If the current volunteers call people in the community for donations and to talk about volunteer opportunities, the connectivity and personal aspect of the call could encourage people to volunteer and donate.
Chapter 7 Rules:
Ask “Why?”: Asking people that interact with Camp Good Days and Special Times why they volunteer or contribute is beneficial (Shirky, 194). In order to take the idea further and integrate social media, the members of the Facebook group could be prompted on Facebook to share stories about the camp and why they continue to contribute their time and money. This would encourage others to invest time in Camp Good Days.
Behavior Follows Opportunity: Camp Good Days and Special Times can explain why the camp is so important and why people should volunteer, however, if there is no indication of how they will not see an increase of volunteers (Shirky, 195). Camp Good Days and Special Times needs to include information about volunteering and investing on every social media website as well as their own website. The information MUST be accessible and easy to understand.
Default to Social: Camp Good Days and Special Times, if at all possible needs to make the children that are affected by this cause available. On an anecdotal note, my favorite part of Teddi is when the children come for the last hour and dance with us, it is an immediate connection, and we are socializing with the children who we just spent 23 hours dancing for. Meeting the children is magical and helps to put in perspective why the organization is so important. The social value outweighs personal value, it is valuable to have people connecting and sharing on Facebook but that only gets an organization so far (Shirky, 196). There needs to be a social component with the children in order to invest in the organization.
Try Anything. Try Everything: “The single greatest predictor of how much value we get out of our cognitive surplus is how much we allow and encourage one another to experiment, because the only group that can try everything is everybody” (Shirky, 207). This quote describes the point of reaching out to the community through social media; it gives Camp Good Days and Special Times an opportunity to try things with those that invest in the camp. Camp Good Days should be developing a presence in popular social media outlets and encouraging people to share information and their pages with friends and family. If they continue to keep the group motivated and inspired, success will follow.
These rules and models provide an effective template and means to get people involved in the organization. Through Facebook, Twitter, YouTube, Phone-A-Thons, and interactions with the children Camp Good Days and Special Times will continue to grow and keep the spirit of the camp alive.
Hello friends! 🙂
My name is Julie Moslow and I am a junior Communication/ Journalism major with a minor in Digital Cultures and Technologies at St. John Fisher College, with a strong interest in Public Relations! I love going for walks, everything fall, theatre, art, traveling, and being with my friends. I am a social media advocate and love everything twitter and facebook. I am super busy at school. I’m either at a Student Government meeting, working with my school’s Marketing team, giving a tour, volunteering at the Arthritis Foundation, or working on school. I am currently enrolled in a Digital Media. Social Media class with Professor Sarachan. I will be updating and keeping this blog for his class. Some goals that I hope to accomplish in this class include: getting a better grasp for social media, how to promote Facebook sites to possible consumers, how to integrate all of my social media, and how to make myself visible online. Besides my class goals, I have big dreams of attending Syracuse University for grad school. Other than all of that, I take one day at a time and roll with the punches.